In 1991, Mazda introduced the Amati, a luxury sub-brand targeting competitors like Toyota's Lexus, Honda's Acura,etc.
The 1992 Japanese economic crisis had a significant impact on Mazda, and decided to discontinue the Amati brand in October 1992.
Despite facing challenges in the 1990s, Mazda persisted in its pursuit of a "premium" status through the "Retail Evolution" campaign .
Mazda enthusiasts can look forward to exciting upcoming models scheduled for release between 2024 and 2026.
The 2024 Mazda3 Sedan will be the first in this lineup, featuring updates and maintaining its premium positioning as a compact car.
Mazda is emphasizing its plug-in hybrid electric vehicle (PHEV) range, with plans to release the 2024 CX-90 and the upcoming CX-70, catering to the American market.
An all-new platform for electric vehicles is being developed, potentially giving rise to the Mazda MX-5 Miata EV around 2026-2027.
The highly anticipated Mazda RX-9, anticipated between 2026 and 2028, will be the successor to the renowned rotary-powered sports cars, the RX-7 and RX-8.