Twitter’s Blue Bird Flies Away as Elon Musk Changes Logo to “X”
In a revolutionary rebranding move, Twitter’s owner, Elon Musk, has changed the iconic bird logo of Twitter to an ‘X.On Sunday, Musk surprised everyone with his announcement of ambitious plans. Early on Monday morning, in American time, he tweeted that X.com now points to Twitter.com.”The interim X logo is now live,” he wrote a short while before sharing an image of the Twitter headquarters gleaming with a new X.The Twitter website now features the same logo, while the familiar blue bird has flown away.
Before this, Musk had stated that he was bidding farewell to the “Twitter brand and gradually all the birds.” For more than a decade, Twitter (TWTR), founded in 2006, had been using its vibrant, globally recognized bluebird symbol.
This name change could be seen as a brand overhaul for the company. In recent months, Musk has repeatedly warned that Twitter is on the brink of a financial crisis due to declining ad revenues.
Under mounting pressure, the social media platform Threads, a competitor to Facebook (FB), was launched earlier this month by Musk. It crossed 100 million sign-ups in its first week.
Before Musk’s takeover in October 2022, Twitter had 238 million active users. Now, most of the headlines on his personal Twitter account are for his distinctive tweets – often sharing conspiracy theories and getting involved in public controversies on social media platforms.
After acquiring the site for $44 billion in late October, Musk brought about significant changes. Following which, it faced heavy criticism, with allegations of owing millions of dollars and Musk stating that employees would have to work long hours at high intensity to remain in the company, writing, “Only outstanding performance will be graded.”
This upheaval prompted organizations like the Anti-Defamation League, Free Press, and GLAAD to pressure brands on Twitter to reconsider advertising. The groups have hinted at a significant boycott as they fear that Musk’s cuts will significantly undermine Twitter’s election integrity policies, despite being technically active.
Musk has also begun monitoring controversial policy changes, which led to frequent service interruptions on Twitter and tarnished his reputation in the process.
With this name change, it appears that early madness over Threads has returned, especially since it has become riddled with spam and lacks many user-friendly features provided by Twitter, or rather, X.